Psychology of communications (Visual communication is the most Assignment

Psychology of communications (Visual communication is the most persuasive medium in mass communication) - Assignment Example The mass element derives its basis from recipients of the media products which include within it the people from different segments of life and are essentially undifferentiated individuals living within a society or varied societies globally. Within mass communication, the visual form of communication is indeed the most persuasive form that could possibly be derived. This is because the visual form of communication encloses the art and design elements that are deemed significant to the human eye which in turns let the brain notice the said artwork (Vuruskan, 2011). Visual communication is all the more necessary to understand because it depicts a meaning which is different from others. It adheres to the policy of bringing about a solid notion of long-lasting effect on the minds of the audience. This indelible impression is one that does more good than any harm for the sake of mass communication and specifically for the field of advertising. It would be a fact if stated that visual com munication is the success criterion upon which communication ranks are based (Ritterbush, 2008). Within the fields of marketing and advertising, the aspect of visual communication has attained greater heights than any other field imaginable. This is because visual communication has exponentially increased the chances of making the product more visible and apparent to the end consumers. They feel satisfied that their product is coming along in a reasonable way and the extent to which success could be achieved as far as its sales dynamics are concerned is something that holds a great amount of value for the marketers and advertisers. It is because of such tangents that the discussion on visual communication has been greatly increased with the passage of time, and same shall be the case in the times to come (Bassett, 2006). What is most essential here is an understanding that visual communication does bring in the eye impressions when it is sought after the most. It also fathoms the fa ct that visual communication is the end result that a marketer or an advertiser would like to have, and which shall be the cornerstone of his success when he is about to sell a product or a brand to the intended target markets. How these marketers and advertisers shape up their communication message is now a totally different proposition altogether. How they fix in the right words, visuals and the combination of other aspects and features used in visual communication is something that paves the way for the perfect blend of all these factors – a fact that is understood in hand by the people who matter the most within the realms of marketing and advertising. Also the manner under which these marketers and advertisers are trying to get their respective messages across to the target audiences is something that paves the way for coining and developing the visual form of communication at the end of the day. One shall agree with the perspective that the communication which is facili tated in terms of visuals is indeed the one that has the most mileage and value. It is for this reason that the psychology of communications banks strongly on the premise of visual communication, a promise that delivers for the sake of mass communication in the long run. What is even more important is the fact that visual communication does not hinder in the light of the comprehension of the end

Systems of administration in criminal justice organizations Essay

Systems of administration in criminal justice organizations - Essay Example Applying these theories to the modern Criminal Justice administration any organisation whether based on Criminal Justice or any other Department requires the use of Open and Closed systems for its effective functions. The organisation of Criminal Justice is in a constant state of flux due to changes in the outside environment, societal attitudes, mandates, legal decisions and other uncontrollable variables.In this regard if we look at the Police Systems and other Law enforcement Organisations there is large influence of extraneous factors. There was   an era   with in the police history of Political appointments with in the traditional Police systems(pre 1900) when the city politicians wanted political control over the Police Stations .In this sense Police Stations were historically open systems in an administrative sense because they were openly controlled by politicians. This system was criticised because this so called â€Å"political era† of policing was a time of high level corruption and bribery and undue influence of the extraneous factors .A rather reformed period of administration began at the turn of thee 20th century when there was an organizational attempt by these departments at professionalising and organising the police departments and to isolate themselves from political influence and corruption. By necessity such a step required a closed system which would isolate them organizationally from the public. The organizational and administrational set ups of the Police departments adopted a more bureaucratic colour. and their structure became very rigid and organised. There was less Individual discretion and separate rules and regulations for the institutional reform and management. This closed system required a certain "detachment" from the community which was not necessarily very ideal but indispensable to the pending reform. Things changed however after this reform era of the 1940's and the 1950's ,due to civil unrest so characteristic of the 1960's.A more open system where the public would be taken in trust and confidence was seen as a means promoting better crime management. The 1970's therefore saw a more open system i.e. a form of community policing.(Falcon, 2002) It can be seen therefore that the American criminal justice has experienced a transformation of organizational approach that transformed it from a closed set up and made it significantly more community interactive. Community interactivity has become a critical component in the ongoing struggle to balance the extremely uneven presence of perpetrators to law enforcement officers. The advantage of a closed-system approach was seen as the most appropriate way to protect society against criminal infiltrators by keeping information and management hidden from the public eye.However law enforcement officials realised that there was a kind of a "beneficial impact" by involving the community members by means of the open-system approach .The arrangement was practical and economically sound. The closed system ideology is still predominant across many parts of the US and also figures prominently in the mechanisms of the FBI and DEA today.(Hodgson 2001